Category Archives: marketing

A Coming Paradigm Shift in (Online) Music

Posted on 2009/03/30 by mrG

FAßCINATED: “For starters, it seems to me that over the course of history very little of what we now think of as great music was produced specifically because the people making it were concerned about making the music a commercial … Continue reading →

Posted in marketing, music | Leave a comment

Moonship Journeys

Posted on 2009/02/09 by mrG

Buying experiences, not possessions, leads to greater happiness: “experiential purchases, such as a meal out or theater tickets, result in increased well-being because they satisfy higher order needs, specifically the need for social connectedness and vitality — a feeling of … Continue reading →

Posted in consciousness, culture, marketing, music, psychology | Leave a comment

Music Blog Zeitgeist of 2008

Posted on 2009/01/09 by mrG

Music Blog Zeitgeist of 2008 / The Hype Machine: "Forget the magazine editors & big label marketing budgets. This is the best music from 2008 chosen by the most passionate music fans alive: music bloggers." Hmmm … what’s this? a … Continue reading →

Posted in internet, marketing, mp3, music blogs, web2.0 | Leave a comment

Better Than Free

Posted on 2009/01/07 by mrG

ChangeThis :: Better Than Free: “When copies are super abundant, stuff which can’t be copied becomes scarce and valuable. When copies are free, you need to sell things which can not be copied. Well, what can’t be copied?’” What indeed; … Continue reading →

Posted in economics, free culture, internet, marketing | Leave a comment

Monsters

Posted on 2009/01/06 by mrG

RoboJapan writes “A TV commercial for The Ladders who say ‘We only work with the big talents’ — I just have to wonder just how good The Ladders really are? I mean, if they are catering to such a ‘high-class’ … Continue reading →

Posted in kaiju, marketing | Leave a comment

An incredibly cynical take on 10 strategic blogging tactics

Posted on 2009/01/01 by mrG

Digital Strategy-: Mark Pollard calls out AdSpace Pioneers and “exposes the cunning strategies of mastermind social play-maker, Julian Cole. Yes, the blonde-quaffed man who ‘innocently’ blogs here every day. The thing is, after watching Mr Cole from afar, I quickly … Continue reading →

Posted in humour, internet, marketing, web2.0 | Leave a comment