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Category Archives: marketing
A Coming Paradigm Shift in (Online) Music
FAßCINATED: “For starters, it seems to me that over the course of history very little of what we now think of as great music was produced specifically because the people making it were concerned about making the music a commercial … Continue reading
Posted in marketing, music
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Moonship Journeys
Buying experiences, not possessions, leads to greater happiness: “experiential purchases, such as a meal out or theater tickets, result in increased well-being because they satisfy higher order needs, specifically the need for social connectedness and vitality — a feeling of … Continue reading
Posted in consciousness, culture, marketing, music, psychology
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Music Blog Zeitgeist of 2008
Music Blog Zeitgeist of 2008 / The Hype Machine: "Forget the magazine editors & big label marketing budgets. This is the best music from 2008 chosen by the most passionate music fans alive: music bloggers." Hmmm … what’s this? a … Continue reading
Posted in internet, marketing, mp3, music blogs, web2.0
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Better Than Free
ChangeThis :: Better Than Free: “When copies are super abundant, stuff which can’t be copied becomes scarce and valuable. When copies are free, you need to sell things which can not be copied. Well, what can’t be copied?’” What indeed; … Continue reading
Posted in economics, free culture, internet, marketing
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Monsters
RoboJapan writes “A TV commercial for The Ladders who say ‘We only work with the big talents’ — I just have to wonder just how good The Ladders really are? I mean, if they are catering to such a ‘high-class’ … Continue reading
Posted in kaiju, marketing
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An incredibly cynical take on 10 strategic blogging tactics
Digital Strategy-: Mark Pollard calls out AdSpace Pioneers and “exposes the cunning strategies of mastermind social play-maker, Julian Cole. Yes, the blonde-quaffed man who ‘innocently’ blogs here every day. The thing is, after watching Mr Cole from afar, I quickly … Continue reading
Posted in humour, internet, marketing, web2.0
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