Rollo & Grady – Los Angeles Music Blog: Interviewing Terry McBride, CEO of Nettwerk Music Group – “I didn???t see any purpose in locking down files; it made no sense to me. People have always been sharing music. Why would I want to stop them? Why would I want to tell them what to do? The way to win was to get them to support my artists, not to force them to do it a certain way. I know I wouldn???t like anyone telling me that.“
???The future of music isn???t selling records. It???s selling music in every form imaginable.??? As a result, he shifted the company???s focus to the Internet and digital distribution in order to market his clients??? music. Those changes have paid off.